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Birkenstock goes public on New York Stock Exchange_我的网站

一 |     Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。1月16日消息1月10日，瑞迪米的独立子品牌瑞迪米正式发布了瑞迪米红米注7，这是瑞迪米独立以来的第一部手机。对于这部手机的改进，雷军也是第一次在微博上征求网民的意见，并取得了良好的效果。红米红米7号正式发布6天后，雷军今天开始在微博上询问下一代红米新机器的改进建议。最受欢迎的还是NFC。雷磊的老板还说，他已经收到了，不知道下一代Redmi新机器是否会配备NFC功能。在昨天红米7号的销售中，小米取得了不错的成绩，第一批几十万台，花了8.5分钟才售完。许多小合伙人说他们没有被抢劫。不过，小米官员表示，无需担心尚未收购的小型合作伙伴，红米7号将于1月18日星期五上午10点重新开放。关于小米自主品牌“红米”的定位，雷军表示，“将小米与红米分开，向不同方向发展，可以使小米品牌更好。红米红米专注于最佳的性价比，专注于电子商务市场。小米专注于高端和新零售。

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